Julie Reinhardt, Founder & Principal

At Brick & Mortar, Julie Reinhardt is your go-to partner for launching, growing & thriving in physical spaces. Whether you’re opening your first storefront or scaling into a new market, Julie brings the experience, creativity & strategy to help you get there — & become profitable.

With deep roots in retail and economic development, Julie knows how to bring bold ideas to life. From securing locations & navigating regulations to designing high-impact customer experiences, she’ll guide you through every step with passion & confidence.

We don't just offer advice — we roll up our sleeves & work alongside you. We understand that every square foot matters & we're here to make yours work smarter, look sharper, & perform better.

Julie is passionate about turning big ideas into thriving businesses — the kind that light up a street, build loyal communities, & grow with purpose - brick by brick!

Kind words & happy clients

We’re proud of the work — but even more proud of the relationships we’ve built along the way.

"Julie has been an incredible mentor whose passion for growth in downtown Lansing truly inspired me. Her guidance & unwavering support were instrumental in helping me successfully launch my retail store. I'm deeply grateful for her wisdom, encouragement & belief in my vision every step of the way."

Rihab Musa, CEO & Founder: Nubian

"Julie brings an innovative & thoughtful approach to Community Development, consistently championing local businesses & the people behind them. Her work was instrumental in diversifying Downtown's business landscape & connecting entrepreneurs with the tools and resources to support their growing business. Her passion for place & community has left a lasting impact on the growth and development of Downtown Lansing. 

Cathleen Edgerly, Executive Director: Downtown Lansing Inc.

“Julie has been an incredible partner to Up or On the Rocks Hospitality. Unlike many who talk about helping, Julie truly roles up her sleeves & gets involved - bringing real support, strong business connections and valuable client opportunities. Her impact has been both strategic & personal. She's not only effective - she is a genuinely wonderful person to work with.”

John O'Meara, Founder: Up or on the Rocks Hospitality