Julie Reinhardt, Founder & Principal
At Brick & Mortar Retail Consulting Group, Julie Reinhardt helps businesses launch, grow & thrive while also partnering with municipalities, chambers & business support organizations to strengthen local economies & vibrant commercial districts.
With decades of experience spanning retail ownership, operations consulting & community development in Michigan's capital city, Julie understands what it takes to build successful businesses—& the entrepreneurial ecosystems that help them flourish. From business strategy, site selection & customer experience to entrepreneur education, business incubators & Growth Labs™, she designs practical solutions that create lasting impact.
Julie believes consulting should extend far beyond recommendations. She partners closely with every client to design, build & implement strategies that strengthen businesses, empower organizations & deliver measurable results. Every engagement is customized, hands-on & grounded in practical experience.
Whether helping a business owner increase profitability or helping a community invest in its entrepreneurial future, Julie is passionate about creating places where businesses succeed, communities flourish & opportunity grows—brick by brick.
Why choose Brick & Mortar Retail Consulting Group?
Because We've Been in Your Shoes
We've owned businesses, hired employees, managed inventory, solved cash flow challenges & made the difficult decisions business owners face every day.
Because Strategy Only Matters If It Works
Every recommendation is practical, actionable & designed to produce measurable business results.
Because We Understand Both Sides of the Table
We help businesses grow while partnering with municipalities, chambers & business support organizations to strengthen local economies & build profitable shopping districts.
Because Every Community Is Different
No cookie-cutter programs. Every engagement is customized to fit your goals, your audience & your community.
Because We Build, Not Just Advise
Whether it's an incubator, Growth Lab™, workshop or business strategy, we stay involved from concept through implementation.
Because Strong Businesses Build Strong Communities
Our work is measured by healthier businesses, stronger commercial districts & lasting economic impact.
We’re proud of the work — but even more proud of the relationships we’ve built along the way.
"Julie has been an incredible mentor whose passion for growth in downtown Lansing truly inspired me. Her guidance & unwavering support were instrumental in helping me successfully launch my retail store. I'm deeply grateful for her wisdom, encouragement & belief in my vision every step of the way."
Rihab Musa, CEO & Founder: Nubian
"Julie brings an innovative & thoughtful approach to Community Development, consistently championing local businesses & the people behind them. Her work was instrumental in diversifying Downtown's business landscape & connecting entrepreneurs with the tools and resources to support their growing business. Her passion for place & community has left a lasting impact on the growth and development of Downtown Lansing.
Cathleen Edgerly, Executive Director: Downtown Lansing Inc.
“Julie has been an incredible partner to Up or On the Rocks Hospitality. Unlike many who talk about helping, Julie truly roles up her sleeves & gets involved - bringing real support, strong business connections and valuable client opportunities. Her impact has been both strategic & personal. She's not only effective - she is a genuinely wonderful person to work with.”
John O'Meara, Founder: Up or on the Rocks Hospitality